PampicPam Grossman is amphibious, so you are probably here for one of two reasons.  (Interested in both?  All the better.)


Pam is an independent curator, writer, and teacher of magical practice and history.  She is the creator of Phantasmaphile, a blog that specializes in art with an esoteric or fantastical bent, which she has maintained since 2005.  Pam is the author of the illuminated manifesto, What Is A Witch (Tin Can Forest Press, May 2016), and Associate Editor of Abraxas International Journal of Esoteric Studies.  She is also the co-organizer of the Occult Humanities Conference at NYU, and co-founder of the Brooklyn arts & lecture space, Observatory (2009-2014),  where her programming explored mysticism via a scholarly yet accessible approach.

Her group art shows and projects, including Language of the Birds: Occult and Art at NYU’s 80WSE Gallery, have been featured by such outlets as Artforum, The New York Times, The New Yorker, Art in America, Newsweek, New York Magazine, Village Voice, Boing Boing, Art & Antiques Magazine, CREATIVE TIME, Time Out New York, Hyperallergic, Juxtapoz, Arthur, UrbanOutfitters.com, and Neil Gaiman’s Twitter.

Pam’s writing has appeared in numerous mediums, including Sabat, Sciences Occultes, Huffington Post, MSN, Film Comment, Etsy, and various Fulgur press publications.  She is a frequent lecturer on such topics as “The Occult in Modern Art 101,” and “Witch Pictures: Female Magic and Transgression in Western Art,” and she also teaches classes on spellcraft, herbalism, and ritual.  As a featured guest on HuffPost LIVE, The Midnight Archive web series, Expanding Mind, and myriad other radio shows and podcasts, she has discussed the role of magic in contemporary life.  She has also consulted for such brands as Charlotte Tilbury and Treadwell’s Books.


In her capacity as Getty Images’ Director of Visual Trends, Pam frequently presents her research on commercial imagery at various Fortune 500 companies, global agencies, and conferences, including Sheryl Sandberg’s LeanIn.Org female empowerment nonprofit, Google, Apple, Microsoft, MasterCard, American Express, Oprah Winfrey Network (OWN), The Bill and Melinda Gates Foundation, BBDO, JWT, Ogilvy, MetLife, Bank of America, Fidelity, Cannes Lions, SXSW, The Atlantic’s New York Ideas Conference, the 3% Conference, and the S.H.E. Summit.

She and her work on the Getty Images Lean In Collection have been featured in The New York Times, AdAge, Wired, Buzzfeed, The Washington Post, The Seattle Times, The British Journal of Photography, Mashable, Jezebel, CNN.com, and on BBC News, CBS This Morning, HuffPost LIVE, and the NPR shows Morning Edition and Here and Now. 

In September 2014, Pam was named one of Marie Claire’s “20 Women Changing the Ratio” for their 20th Anniversary issue.  The Getty Images Lean In Collection was a recipient of an International Center of Photography 2015 Infinity Award.  In 2016, she was selected as one of LinkedIn’s Next Wave “Top Professionals 35 & Under.”


Pam is a graduate of New York University, where she studied cultural anthropology, art history, and comparative religion.  A resident of Brooklyn, she lives with her playwright husband, Matthew Freeman, and their two cat familiars, Albee and Remedios “Remy” Varo.

All opinions expressed and projects described in the pages following are her own.

(Site design by Michelle Enemark.  Photo by William Andrew.)