Media Kit

Pam is a writer, curator, and teacher of magical practice and history. She is the host of The Witch Wave podcast (“the Terry Gross of Witches” - Vulture) and the author of Waking the Witch: Reflections on Women, Magic, and Power (Gallery Books / Simon & Schuster) and What Is A Witch(Tin Can Forest Press). She is also co-editor and co-author of the WITCHCRAFT volume of Taschen’s Library of Esoterica series. Her new book, Magic Maker: The Enchanted Path to Creativity, was published by Penguin Life in October 2025.

Pam’s writing has appeared in numerous mediums, including The New York Times, The Atlantic, TIME.com, Ms. Magazine, Electric Literature, Film Comment, and various Fulgur press publications. She maintained Phantasmaphile, a blog that specializes in art with an esoteric or fantastical bent from 2005-2025.

Her group art shows and projects, including Language of the Birds: Occult and Artat NYU’s 80WSE Gallery, have been featured by such outlets as Artforum, The New York Times, The New Yorker, Art in America, New York Magazine,and Teen Vogue.

In 2017, she launched WitchEmoji, a witch-themed sticker pack for iMessage that became the #1 seller in the App Store. 

She is also the co-organizer of the biennial Occult Humanities Conference at NYU, Associate Editor of Abraxas International Journal of Esoteric Studies, and co-founder of the Brooklyn arts & lecture space, Observatory (2009-2014), where her programming explored mysticism via a scholarly yet accessible approach.

Pam is a frequent speaker at places such as MoMA: The Museum of Modern Art, Columbia University, and IFC Center. Her workshops on spellcraft, creativity, and occult history have been attended by thousands of students around the world. She is a featured expert in such documentaries as All of Them Witches (AMC), Suranne Jones: Investigating Witch Trials (Channel 4), and WITCH (BBC). As a guest on WNYC’s All of It, NPR’s 1A, and myriad other radio shows and podcasts, Pam has discussed the role of witchcraft and magic in contemporary life. She has also consulted for such brands as Charlotte Tilbury, House of Hackney, and Treadwell’s Books, as well as for film, television, and theatre including The Craft: Legacy (Blumhouse/Sony Pictures) and The Rocky Horror Show on Broadway (dir. Sam Pinkleton, Roundabout Theatre).

Pam appeared in Jinkx Monsoon’s Carnegie Hall show on Valentine’s Day 2025, and is believed to be the first witch to cast a spell from that legendary stage.

Pam is a graduate of New York University, where she studied cultural anthropology, art history, and comparative religion. She divides her time between Brooklyn and the Western Catskills alongside her husband, the playwright Matthew Freeman, and their two feline familiars.